Because they are the interested potential customers that you can market to again and again. But where do you start? The very first thing you will need to do is buy a list management program or service, such as Aweber or Constant Contact. When you are setup with your list manager, make a sign-up box on your website and/or blog to fully capture names and e-mail addresses.
Sounds easy doesn’t it? Here are four things to remember when setting up your sign-up form. 1. Put an application on every page of your website. The explanation for it is because you never know from which page the potential prospect will enter your site. Users rarely will enter your URL and enter your site through the home page; they will probably land on the web page after searching through a browser using key term or search phrases. 2. Answer the WIIFM (Whats In It FOR ME PERSONALLY) question.
Include the answer next to the sign-up box by giving details about what benefits the chance will receive if they join your mailing list. These days it’s not enough to just receive a newsletter – provide them with something of value such as a special report, top list, or a free of charge mini e-course.
- Empathize: Getting To Know Your Ideal Audience
- Please describe your social mass media strategy process
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